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BA 110 Advertising

Course Description:

This course covers the study of magazine, newspaper, radio, billboard, direct mail, and other special forms of publicity. Problems of space, type, copy, and the preparation of the complete layout are discussed. The principles of effective techniques with ample practice in the preparation of different types of advertisements will be covered.
Transfer Credit: CSU

Text:

Title:           Advertising & Promotion in Real Time
Author:        Solomon
Bookstore:  Link to Cerritos Bookstore
or...Publisher Direct: http://www.flatworldknowledge.com

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