BA 123 Fundamentals of Retailing

Course Description:

This course is designed to help the student develop an understanding of the problems, policies, and methods of merchandising as carried on in retail stores. Topics covered: careers in retailing, store layout, pricing goods, buying and receiving of merchandise and customer services.
Transfer Credit: CSU

Text:

Title:           Retail Management
Author:        Levy-Weitz
Bookstore:   Link to Cerritos College Bookstore

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